Affiliate Disclosure

Our Commitment to Transparency

At Baddayonline (baddayonline.info), we believe you deserve to know exactly how this website operates and how it generates revenue. This page explains our affiliate relationships in plain, honest language so you can read our content with full confidence in its integrity.

What Are Affiliate Links?

Some of the links on Baddayonline.info are affiliate links. This means that when you click a link to a casino operator and subsequently register an account or make a deposit, Baddayonline may receive a commission payment from that operator. This commission comes at no additional cost to you — you pay nothing extra, and any bonus or promotional offer you see advertised is unaffected by whether you arrive via an affiliate link or not.

Affiliate partnerships are a standard and widely accepted practice across online publishing. They allow independent review websites like Baddayonline to remain free to access for all readers while continuing to fund the research, testing, and writing required to produce thorough, useful content.

How Affiliate Relationships Work on Baddayonline

Baddayonline maintains affiliate agreements with a number of casino operators that fall outside the Gamstop self-exclusion scheme and accept players from Great Britain. When an operator qualifies under our review criteria, we may apply to join their affiliate programme. If accepted, we are assigned unique tracking links that allow the operator to identify traffic originating from our site.

It is important to understand the following:

Not every operator we review has an affiliate relationship with us. Some casinos are reviewed purely on their merits, with no financial arrangement in place.
Affiliate commissions vary between operators. We do not rank or recommend casinos based on commission rates.
We do not accept payment in exchange for positive reviews. No operator can purchase a favourable write-up or an improved rating on this website.

Editorial Independence and Unbiased Reviews

All reviews published on Baddayonline are written and edited by Gruff Mitchell, the owner and sole author of this website. Gruff Mitchell's assessments are based entirely on independent research, direct evaluation of each platform, and verifiable facts. Affiliate relationships do not influence scores, conclusions, or the language used in any review.

If a casino performs poorly during evaluation — whether due to slow withdrawals, weak customer support, unclear bonus terms, or any other shortcoming — that assessment will be published honestly, regardless of whether an affiliate agreement exists. Equally, a casino that does not offer us a commission will receive the same rigorous, fair treatment as one that does.

Our Review Methodology

To ensure every review on Baddayonline meets a consistent standard, Gruff Mitchell evaluates each casino across the following criteria:

Licensing and regulatory status — identifying the jurisdiction and licence holder
Bonus terms and wagering requirements — reading the small print so you do not have to
Game selection and software providers — verifying the quality and variety on offer
Payment methods and withdrawal speeds — testing the practicalities of depositing and cashing out
Customer support quality — assessing availability, response times, and helpfulness
Responsible gambling tools — noting what protections each operator provides

FTC Compliance and UK Consumer Standards

This disclosure is provided in accordance with the US Federal Trade Commission (FTC) guidelines on endorsements and testimonials and aligns with UK consumer transparency expectations as of 2026. We are committed to meeting or exceeding all applicable standards for clear and conspicuous disclosure of material connections between publishers and commercial operators.

Questions About This Disclosure

If you have any questions about our affiliate relationships, editorial process, or how this website is funded, please do not hesitate to get in touch with Gruff Mitchell directly via the contact page at baddayonline.info. We welcome questions and are happy to provide further clarification.

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